Description
The (best!) positioning aid of your dreams. Design with a strategic mindset, and you’ll create a brand that sticks.
I use this at the beginning of every client project, and the results of this one-pager are used throughout the entire design process. Honestly, I would be lost without this simple, yet effective exercise.
Use this doc to:
- Gain a better understanding of who your brand is.
- Learn keywords to describe and portray your brand values.
- Understand how you want your brand to be perceived.
- Plus, get some actionable keywords that help find moodboard inspiration or act as guiding design principles.
There aren’t words to describe how helpful this resource has been to me, and I felt inclined to share this with other business owners looking to design their brand in an accessible way.
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