Kafi is a speciality coffee shop and roastery dedicated to creating a more sustainable and transparent coffee industry.
At the core of its ethos, Kafi believes in sustaining local communities by partnering with local businesses and suppliers to minimise their environmental impact. Every interaction with the brand feels natural, intentional, and impactful, so it was important that their packaging maintain that simple, yet memorable, style.
PROJECT SCOPE: Brand Identity, Packaging
PROJECT DURATION: November 2023, April 2024
TOOLS USED: Illustrator, Photoshop, InDesign
Custom Packaging
At the beginning of the design process, it was clear that we wanted to communicate calm, confident and un-intimidating branding that would effortlessly express the brand’s values. Taking inspiration from traditional jute coffee bags, we utilised 100% recycled materials and chose colours coordinating with the coffee’s flavour notes.
WHAT I LEARNED:
Packaging is among my favourite assets to design, and this project with Kafi was no different. I love the challenge of making designs that are adaptable, unique to each other, and informative while maintaining cohesion with each other. I can’t wait to see how these designs expand over time with more delicious beans, lines, and products!
WITH MORE TIME & RESOURCES:
I would love to work more on brand identity, marketing materials and creating more extensive packaging lines.
