About Me

I'm a designer, partner, foodie, and a girl with way too many hobbies.

Growing up in Kansas, I never would have dreamed the things I have experienced, and I am a firm believer that these moments in my life shape the person and designer that I am today. Raised in America, educated in London, and now based in the Netherlands, I have a multitude of professional and personal experiences that allow me to mix creativity with strategy in my design process.

My educational background instilled a curious and unexpected approach to problem-solving. Gaining my bachelor’s degree in Journalism from the University of Westminster in London, I learned not only to create a distinct brand tone, but also began my formal introduction to graphic design and the Adobe world. This multimedia education allowed me to create mock magazine layouts, infographics, and other print/digital assets. Since obtaining my degree, I have continued learning new skills, software, and methods, creating a solid foundation to build upon my own design process.

For the past 2 years, I’ve built a diverse design portfolio by creating branding, marketing materials, and packaging designs for cafés and hospitality brands. With a background in hospitality, I naturally stepped into creative roles within those companies by designing menus, promotional content, and visual identities that helped bring each space’s personality to life.

Throughout my design process, I use my various educational backgrounds to hone in on one important task: making unconventional, unique, and unmissable brand identities. My favourite thing to do is telling stories, whether through design or other creative means, and I would love the opportunity to tell the story of your brand.

I used to think that not following the “right” path would ultimately be my downfall, but now, I know that it’s my strength. I have a unique perspective, a well-rounded experience, and a different approach that ensures your brand stands out from the competition. 

PORTFOLIO
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my design process

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my design process

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my design process

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my design process

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my design process

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my design process

1. Discovery and Research

Conduct market research, compare competitors, and establish brand-specific visual identity goals.

2. Concept Development

Creating tailored, custom designs based on research findings and strategic visual design choices.

3. Finalisation of Designs

Present design concepts, decide the desired design direction, and continue fine-tuning final designs.

4. Handover and Delivery

Hand over final files, a branding style guide, usability instructions, and begin using your new designs! 

My most successful design projects feel like a conversation. 

The best results come from collaboration, by listening, exploring ideas, and shaping them together. When you work with me, you’re not just hiring a designer, you’re gaining a creative partner. 

CHECK OUT MY SERVICES