One-Page Positioning Scale

Description

The (best!) positioning aid of your dreams. Design with a strategic mindset, and you’ll create a brand that sticks.

I use this at the beginning of every client project, and the results of this one-pager are used throughout the entire design process. Honestly, I would be lost without this simple, yet effective exercise.

Use this doc to:

• Gain a better understanding of who your brand is.
• Learn keywords to describe and portray your brand values.
• Understand how you want your brand to be perceived.
• Plus, get some actionable keywords that help find moodboard inspiration or act as guiding design principles.

There aren’t words to describe how helpful this resource has been to me, and I felt inclined to share this with other business owners looking to design their brand in an accessible way.