Meet Catalyst- your new favourite wine and bites bar.
Think refined but relaxed, polished but gritty, modern but warm. Think dim lights, clinking glasses, chic friends sharing picky bits on the pavement, and that warm, conspiratorial buzz that says this night could go anywhere.
PROJECT SCOPE: Brand Identity, Marketing Materials, Mobile App, Packaging Design
PROJECT DURATION: December 2025
TOOLS USED: Adobe Illustrator, Photoshop
Brand Identity
The brand identity for Catalyst is effortless, urban, and a little intoxicating. We tried to capture the mood of a small, but iconic bar- the kind people talk about, return to and bring all their favourite troublemakers to. It was important to build a brand that was easily replicable, scalable, and prepared to take on whatever came its way.
WHAT I LEARNED:
Balancing what consumers expect with a bold brand really challenged my design thinking with this project. Forcing myself to think outside of the box created a bit of a roadblock, but I really enjoyed the outocme and it strengthened my skills as a designer.
WITH MORE TIME & RESOURCES:
I would love to expand on Catalyst’s marketing approach, creating more marketing materials and expanding its industry presence.
